Automotive Multimedia Networking Market

Market Dynamics

The next revolution in the automotive industry

Research has shown that car buyers are increasingly making buying decisions based ont he quality and services offered by in-car infotainment. Car manufacturers also recognise integrated telematics and infotainment systems as the future product differentiators in-car production and marketing.

The car of the future is becoming part of a complete communications network system. Consumers are demanding a wide range of benefits such as audio, video, navigation, telematics and location-based services, remote engine diagnostics, voice control, in-car computing, safety and security systems.

Engineers, designers, marketing and platform directors have successfully integrated infotainment electronics into luxury brands. The challenge today is to harness this technology so that it can be affordably integrated into the mass volume car market to meet consumer appeal.

By integrating the D2B/SMARTwireX system from C&C Electronics, the possibilities for future car infotainment are practically endless for all makes of car, whatever the size.

D2B/SMARTwireX is a standard networking interface. It enables car manufacturers to take advantage of new innovations in electronics by offering added-value features and competitive product differentiators to new makes of cars. In addition, by installing D2B/SMARTwireX, manufacturers can upgrade in-car electronic services with the very latest technological innovations throughout the whole lifecycle of a vehicle's platform.

"Our study shows that telematics will influence power train, chassis, safety, security, infotainment and interface display systems.... the bi automotive companies are definitely focused on using telematics for brand differentiation"
Roland Berger Strategic Consultants